Branded Content for Recruitment Marketing Campaign

Tools: Adobe After Effects • Adobe Premiere Pro

Empowering Social Change: KU MSW Recruitment Campaign

In partnership with the Communications team, I created an engaging video series spotlighting the diverse experiences and successes of KU MSW alumni, showcasing the program's commitment to social change.

Challenge: Increase program visibility, enhance brand storytelling, and drive enrollment for the KU MSW program.

My Solution:

  • Created 8 promotional videos spotlighting KU MSW alumni experiences

  • Designed engaging video thumbnails for maximum impact

  • Strategically utilized videos across multiple platforms (social media, articles, website features)

  • Collaborated with the Communications team to ensure cohesive messaging and branding

Impact:

  • Increased program visibility through boosted website traffic

  • Enhanced social media engagement and inquiries about the MSW program

  • Showcased the program's commitment to social change, diversity, and excellence in social work education

  • Elevated brand storytelling through compelling video content

Read more about the MSW Macro Alumni Spotlights here.

Key Skills Demonstrated:

  • Content creation and strategy

  • Social media marketing and management

  • Visual storytelling and graphic design

  • E-commerce marketing and promotion