Dynamic Multiplatform Campaign for a Multi-Institutional Center

Tools: Adobe Creative Cloud • Google Analytics • Google Drive

Social Media Strategist & Media Coordinator: Boosting Engagement at CBMM

At CBMM, a cutting-edge multi-institutional center for biotechnologies, I drove a successful social media campaign, launching LinkedIn and Instagram accounts, optimizing their new website, and boosting engagement by 59.5%.

Challenge: Enhance CBMM's online presence, foster connections with diverse audiences, and showcase innovative biotech research.

My Solution:

  • Launched and grew CBMM's LinkedIn and Instagram presence

  • Optimized website launch for a seamless user experience

  • Collaborated across departments to foster strong relationships with domestic and international partners

  • Created engaging social media content showcasing biotech research and innovations

Impact:

  • 59.5% increase in social media engagement

  • Successful launch of LinkedIn and Instagram accounts

  • Improved website user experience and traffic

  • Strengthened partnerships with key stakeholders

See the website in detail here.

Key Skills Demonstrated:

  • Social media strategy and content creation

  • Website optimization and user experience (UX) design

  • Cross-departmental collaboration and partnership-building

  • Results-driven marketing and communication